Revamping Qonto's homepage in under a month
Revamping Qonto's homepage in under a month
Revamping Qonto's homepage in under a month
Qonto is the leading European business finance solution (€622M raised). I've been part of the team that transformed the homepage of Qonto's website (2M+ monthly visitors) in all international markets.
From a blank page to a fully functional landing page in under one month, we faced a monumental challenge, but the results speak for themselves - up to 8% of improvement in conversion rates across all markets.
Qonto is the leading European business finance solution (€622M raised). I've been part of the team that transformed the homepage of Qonto's website (2M+ monthly visitors) in all international markets.
From a blank page to a fully functional landing page in under one month, we faced a monumental challenge, but the results speak for themselves - up to 8% of improvement in conversion rates across all markets.
Qonto is the leading European business finance solution (€622M raised). I've been part of the team that transformed the homepage of Qonto's website (2M+ monthly visitors) in all international markets.
From a blank page to a fully functional landing page in under one month, we faced a monumental challenge, but the results speak for themselves - up to 8% of improvement in conversion rates across all markets.
Qonto aimed to reposition itself as the all-in-one app for managing business finances, from bookkeeping to expense management, targeting multiple markets in Europe including France, Germany, Italy, and Spain.
The challenge was to effectively communicate this new brand positioning and showcase the app's capabilities to prospects. Under CEO Steve Anavi's leadership, a "start-up within a scale-up" approach was adopted, allowing for a streamlined, fast-moving process that eliminated the need for middle management.
Steve selected a small, cross-functional team of six people, including designers, developers, copywriter, and project manager.
Qonto aimed to reposition itself as the all-in-one app for managing business finances, from bookkeeping to expense management, targeting multiple markets in Europe including France, Germany, Italy, and Spain.
The challenge was to effectively communicate this new brand positioning and showcase the app's capabilities to prospects. Under CEO Steve Anavi's leadership, a "start-up within a scale-up" approach was adopted, allowing for a streamlined, fast-moving process that eliminated the need for middle management.
Steve selected a small, cross-functional team of six people, including designers, developers, copywriter, and project manager.
Qonto aimed to reposition itself as the all-in-one app for managing business finances, from bookkeeping to expense management, targeting multiple markets in Europe including France, Germany, Italy, and Spain.
The challenge was to effectively communicate this new brand positioning and showcase the app's capabilities to prospects. Under CEO Steve Anavi's leadership, a "start-up within a scale-up" approach was adopted, allowing for a streamlined, fast-moving process that eliminated the need for middle management.
Steve selected a small, cross-functional team of six people, including designers, developers, copywriter, and project manager.
This project was a creative sandbox where we had to rely on our instincts. The true test lay in identifying the fine line between innovating within the design system and pushing its limits, all while maintaining scalability.
Initially developed in English, the page was then adapted for multiple languages. We were particularly mindful of the challenge posed by lengthy German words, which could easily disrupt components. Our UI foundation was crafted with precision to ensure we didn't face delays redoing everything before the release.
This project was a creative sandbox where we had to rely on our instincts. The true test lay in identifying the fine line between innovating within the design system and pushing its limits, all while maintaining scalability.
Initially developed in English, the page was then adapted for multiple languages. We were particularly mindful of the challenge posed by lengthy German words, which could easily disrupt components. Our UI foundation was crafted with precision to ensure we didn't face delays redoing everything before the release.
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