Qonto aimed to reposition itself as the all-in-one app for managing business finances, from bookkeeping to expense management, targeting multiple markets in Europe including France, Germany, Italy, and Spain. The challenge was to effectively communicate this new brand positioning and showcase the app's capabilities to prospects. Under CEO Steve Anavi's leadership, a "start-up within a scale-up" approach was adopted, allowing for a streamlined, fast-moving process that eliminated the need for middle management. Steve selected a small, cross-functional team of six people, including designers, developers, copywriter, and project manager