Felin's brand identity
FELIN is the French National Federation of Independent Labels and Distributors, dedicated to promoting fair access to the music market and favorable production conditions. By partnering with artists, distributors, record dealers, digital platforms, and other industry players, FELIN works to enhance their daily operations with joint projects. My role in the project was to develop a brand identity that would help FELIN reinforce its existing logo and overall brand image
FELIN is the French National Federation of Independent Labels and Distributors, dedicated to promoting fair access to the music market and favorable production conditions. By partnering with artists, distributors, record dealers, digital platforms, and other industry players, FELIN works to enhance their daily operations with joint projects. My role in the project was to develop a brand identity that would help FELIN reinforce its existing logo and overall brand image
FELIN is the French National Federation of Independent Labels and Distributors, dedicated to promoting fair access to the music market and favorable production conditions. By partnering with artists, distributors, record dealers, digital platforms, and other industry players, FELIN works to enhance their daily operations with joint projects. My role in the project was to develop a brand identity that would help FELIN reinforce its existing logo and overall brand image
Period
December 2020
Skills involved
Art direction, illustrations, print deliverables
Main challenge
Getting all stakeholders on the same page
Impact
A flexible brand identity that gave them more impact to affirm their message
Main challenge
Getting all stakeholders on the same page
Impact
A flexible brand identity that gave them more impact to affirm their message
I utilized two typefaces that contrasted in style, but complemented each other in highlighting key messages. I've also developed several geometric shapes inspired by vinyls and CDs, which were used to create patterns that added visual interest to the brand identity
Wanna check more work?
If you wanna chat or have any questions, feel free to hit me up. I'm always happy to connect with new people!
matei.convard@gmail.com
Thanks for checking out my portfolio! If you wanna chat, feel free to hit me up. I'm always happy to connect with new people!
matei.convard@gmail.com
If you wanna chat or have any questions, feel free to hit me up. I'm always happy to connect with new people!
matei.convard@gmail.com